How Does the Process Work?

Although it varies from client to client, the general outline of the process is as follows...

Free PPC Evaluation - To begin the process, we will briefly discuss what your business does and what your advertising goals/parameters are. If we think that pay-per-click advertising is an appropriate solution for achieving your goals, we will generate a proposal that outlines what we will do for you and how much it will cost. Register for your Free Evaluation »
Discovery - We wil schedule a follow-up meeting where we delve into the specific characteristics, concerns, and demands of your industry. We will also determine what your strengths are, what your service area is, where your margins are, etc. This information will be vital in the ad creation and campaign creation steps.
Ad Creation/Analytics - We will research and build your advertising campaign(s). All advertising campaigns will belong to you and are yours to take with you should you decide to discontinue your relationship with PreLeads. At this time we will also insert in your website a small piece of analytics code, which will allow us to track and optimize the traffic that is being sent.
Optimization and Maintenance - We will closely analyze the performance of all aspects of your campaign and will optimize the bidding, landing pages, dayparting schedules, etc. on an ongoing basis. We will continually be looking for ways that we can improve your performance. There is no end to this step, as online advertising is a dynamic landscape that requires constant vigilance.
Reporting - We will send monthly reports that outline overall account performance (summary and by vendor), month-by-month historical performance, and keyword performance. We will also send a monthly optimization report that outlines the steps we have taken to improve your results and control costs.

Depending on the specifics of your business, we may suggest additional services that we believe would benefit your situation. Remember, we are a full service pay-per-click marketing agency that can fit your needs, regardless of the size and scope of your business.

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