What is PPC?

Because it is a relatively new form of advertising, many of today's business owners don't understand the term "pay-per-click advertising", nor do they realize the huge potential it holds for increasing their company's online presence and sales volume. Pay-per-click is an internet advertising model where advertisers bid on keywords that are relevant to their product or service. When someone searches for a keyword that the advertiser is bidding on, the search engine displays the advertiser's PPC ad. If the user clicks on the ad, the advertiser is charged and the user is forwarded to the advertiser's website. If the ad is not clicked on, the advertiser incurs no charge. The biggest search engines in today’s market are Google, Yahoo, and Bing, all of which fall under PreLeads’ expertise.

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